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Domino's Pizza Ultimate Delivery Vehicle contest winner announced

Mon, 22 Oct 2012 00:00:00 -0700

Slovenia's Anej Kostrevc has been announced as the winner of the Domino's Ultimate Delivery Vehicle competition, launched in collaboration with Local Motors.

Kostrevc's entry, dubbed ‘Pack', earned him $10,000 and Domino's has announced its intention to build a prototype based upon his winning design.

‘Pack' – which is reminiscent of the Renault Twizy – is a compact, agile vehicle with multiple storage solutions designed to easily navigate the urban environment while overcoming different weather and road conditions.

A large touchscreen display shows maps and navigation systems while an auxiliary light is integrated into the right wing mirror for night deliveries. Sodas and salads are cooled via air conditioning in the side box next to driver or in the back drawer.

The brief asked for the submissions to "enable delivery drivers to do their job with greater ease and efficiency, be a vehicle they are excited to drive, transport Domino's menu items in a manner that maintains their temperature and appearance, inspire Domino's franchise owners to purchase the vehicle, and prove to customers that Domino's is absolutely fanatical about making perfect deliveries every time."

Entrants were able to view, comment and vote upon their peers' work and Kostrevc's 'Pack' impressed enough to earn him first prize.


By Rufus Thompson