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Double Success For Ford At Scottish Car Of The Year

Tue, 15 Oct 2013 00:00:00 -0700

FORD is celebrating a double victory at the Scottish Car of the Year awards, where its Fiesta ST took Best Hot Hatch title and Ford’s MyKey technology was judged Innovation of the Year.

Commenting the Fiesta ST’s win, Alisdair Suttie, Association of Scottish Motoring Writers president, said: “Buyers of affordable ‘pocket rockets’ are spoiled for choice these days, with power and fuel economy light years better than ever before. Our winner is not the most powerful of the shortlisted cars but its ease of driving and superb chassis won over the judges.”

The judges were also impressed by Ford’s MyKey, an industry-first technology which allows parents to programme a key for younger drivers that limits their top speed, reduces maximum radio volume, disables the radio until seat belts are fastened and prevents deactivation of driver assistance and safety technologies.

“Picking a winner for this year’s innovation category was harder than ever as car makers offer ever more intelligent solutions to life’s ups and downs,” said Alisdair. “However, our judges were bowled over by the simplicity, ease and inventiveness of this thoroughly deserved award winner.”


By By Press Association reporter