Ex-Morgan Chief Designer forms Matthew Humphries DesignThu, 20 Sep 2012 00:00:00 -0700
The former chief designer at Morgan, has formed his own design consultancy, Matthew Humphries Design, in a bid to branch out into the worlds of bespoke cars and product design.
Humphries will continue his relationship with Morgan in a partnership that will see the newly formed company help to develop future models for the independent British sports car manufacturer. The 28-year-old Coventry University graduate believes he can begin moving into the growing market for integrating automotive design elements into product design – such as furniture – and particularly British-themed products.
During his time at Morgan he oversaw the design of cars including the Morgan Aeromax, LifeCar, Aero SuperSports, Eva GT and the new Morgan 3 Wheeler.
Humphries' plan is to concentrate on three routes. The first is expansion of the Aero range, which is already underway. "I want to basically expose the Morgan's greatness, help people see the good points about the company and its design and then built it from there," he explained.
The second is within the realm of crafting bespoke vehicles. He is currently working on designing a one-off Porsche 911 for customer as he seeks projects that appeal to his passions.
"I want it to be designed to have the same quality feeling you would expect [from the factory]," he told CDN. "I'm not talking about hot-rodding, I'm talking about quality design with a new approach. As a designer you can give it a real quality, and that is my main priority."
Humphries is also continuing his work with Swiss watch manufacturer Lonville and is in the process of designing a limited edition G24 watch to celebrate racing driver Gabriele Gardel's recent 24hrs of Le Mans victory. The project is complex, as each of the limited edition watches will include a piece of Gardel's original timepiece.
To find out more about Matthew Humphries Design, or to contact Matthew about the services he offers, visit the company's website.
By Rufus Thompson