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Fashion designer John Varvatos continues Detroit theme in new Chrysler 300 ad

Thu, 12 May 2011 00:00:00 -0700

Continuing the "Imported from Detroit" campaign that launched with Eminem's epic Super Bowl ad, Chrysler has partnered with fashion designer and native Detroiter John Varvatos for the next installment in the star-studded series of commercials.

With Iggy Pop playing in the background, the spot shows Varvatos driving a Chrysler 300 as the voiceover says that the Motor City's "perfect combination of rock and roll and heavy industry" made it the designer's muse.

Chrysler also is running an ad with Detroit Lions defensive tackle Ndamukong Suh. An ad with rap-music star Dr. Dre will be hitting the airways in the coming week. The rapper's Beats By Dre audio technology will be offered on the 300.

Who's the next Detroiter we will see on screen shilling for the automaker? Our fingers are crossed for Madonna.




By Julie Alvin