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Ferrari celebrates 30 years in Hong Kong

Mon, 21 Oct 2013 00:00:00 -0700

ICONIC sporting brand Ferrari turned on the style to celebrate 30 years of presence in Hong Kong.

Ferrari's president Luca di Montezemolo was in attendance alongside a spectacular display of over 600 Ferraris - the largest gathering ever in Greater China - arranged to form the traditional five-petal flower.

The gathering also was used to show the firm's latest offering the 458 Speciale which was unveiled by Marc Gene, the Scuderia F1 team's chief test driver.

"I am pleased to be here to celebrate Ferrari's thirty years in Hong Kong, along with so many owners who share our passion and the search for excellence, exclusivity and innovation," said President Montezemolo. "Their contribution to our growth in Greater China has always been a vital element and it will continue to be so in the future."

Meeting the media, Montezemolo underlined the importance of exclusivity in this market too: "It's true that China is a relatively new market, where we are now present with thirty dealerships, and with a big margin for growth, but this year we want to maintain sales at those of last year."

Amongst the 600 assembled cars were some of the rarest offerings ever to come from the Italian manufacturer, including the 599 XX and the FXX Evoluzione.

By Press Association reporters