Fiesta grabs Women's World Car of the Year prize

THE FORD FIESTA 1.0 Ecoboost has been crowned the Women’s World Car of the Year 2013.

A panel of 18 women judged the car on factors such as colour, sex appeal and ease of driving.

Beating off competition from Audi and Range Rover, the Fiesta was praised by the all-women panel and the awards chairman Sandy Myhre said: ‘It was clear from the outset the Fiesta struck a chord with our panel of women as it has features which clearly chime with the needs of female drivers.’

Barb Samardzich, chief operating officer, Ford of Europe, said: ‘The success of the new Fiesta, both in terms of this award and impressive sales, has been achieved with a car which is sharp looking, better connected and even more fuel efficient and fun-to-drive.’

By Press Association reporters