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Ford Atlas Concept [w/Gallery]

Thu, 17 Jan 2013 00:00:00 -0800

Ford has unveiled its Atlas Concept at the 2013 North American International Auto Show (NAIAS).

The Atlas Concept previews the designs and technologies of future Ford pickup trucks – particularly the F150 – and features a chiseled grille (complete with automatic shutters) and a wide stance designed to emphasize the ‘Built Ford Tough' image. A drop-down front wind spoiler lowers at highway speeds to improve underbody airflow.

The prominent wheelarches are linked along the sides and accentuated by a sharp character line, while running boards fold under the body when the truck is moving to improve aerodynamics and fuel consumption.

Functionality has been stressed, with several tie-down points found in the cargo box walls and load floor along with 100-volt electrical outlets within the cargo box, while the Atlas also features an integrated roof carrying system and hidden extendable ramps.

Inside, leather with exposed stitching decorates the dashboard, center console, seats and steering wheel, with the dominant colors being silver and black. The broad center console is fitted with a touchscreen that displays infotainment features while the rear passengers can use another touchscreen at the back of the console.

Gallery: Ford Atlas Concept


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