Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image)

We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler. It’s also secured 1,000 orders in the first week since launch.

And they’re still at it, travelling round the US; turning up at colleges and just about anywhere people gather to show off the Fiesta and let the public view and drive. And they’re chuffed with a lot of the comments they’ve had from US car magazines and websites. So much so they got some of the comments written up on display boards to show the public that those in the know rate the Fiesta.

Unfortunately, they don’t seem to have been as careful with their sign writing as they are with their car building. They loved the quote from Auto Spies – “…Fiesta has scared the heck out of its rivals and is the best car in its class” – and have been using it on their billboards. Except they managed to attribute the quote to ‘Autopsies’, which gives a whole new meaning to the quote.

And they managed an aberrant apostrophe. Whoops.

By Cars UK