GM names marketing vice president

General Motors said it has hired Joel Ewanick as vice president, U.S. marketing, effective May 24. Ewanick, 49, will report to Mark Reuss, president, GM North America.

GM says it hired Ewanick to raise the position of its four brands--Chevrolet, Buick, GMC and Cadillac--in consumers' minds.

Ewanick was Nissan's marking vice president and, before that, filled the same position at Hyundai.

Ewanick replaces Susan Docherty. GM says her new job will be "announced soon."

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