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Honda's Rose Parade float to break length record

Thu, 26 Dec 2013

Soichiro Honda's company built its reputation on the backs of reliable, efficient, rather diminutive things. The Super Cub/Passport motorcycle. The wee 600s and the slightly larger original Civic. Now firmly ensconced in the nation's industrial/consumer fabric, Honda's intending to break a size record in that most American of pageants, the Tournament of Roses Parade. The company's been the cavalcade of floral floats' marquee sponsor since 2011, but felt this year's f


By Davey G. Johnson