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IndyCar Hot Wheels race into stores

Fri, 03 Apr 2009

IndyCar-themed Hot Wheels will be hitting stores this month.

The Indy Racing League and Mattel Inc., the maker of Hot Wheels, have agreed on a four-year deal that will produce a lineup of toy cars featuring teams and drivers.

A 1:64-scale Hot Wheel is $4.99, with a 1:24 version that costs $24.99. Cars that make racing noises are $29.99, and an R/C car from Tyco also is $29.99.

The Indianapolis 500 and the historic Speedway are also part of the licensing deal. Indy


By Greg Migliore