Infiniti Emerg-e on the move at Goodwood FoSThu, 14 Jun 2012 00:00:00 -0700
The Infiniti Emerg-e range-extender supercar will be at the Goodwood Festival of Speed this month and tackle the hillclimb.
We’re still not sure that Infiniti really know where they’re heading in the UK and Europe, but perhaps recent changes at Infiniti PR will help make things clearer?
But one thing Infiniti are doing that makes real sense is the Infiniti Emerg-e range extender supercar we saw at Geneva in the Spring as a potential range-topper for the Infiniti range.
What we hadn’t realised at Geneva was that the Emerg-e was actually a Lotus Evora 414E under the skin, which explains why Infiniti can come from nowhere with a potentially high-performance range extender supercar.
It also explains, as Lotus had the 414E on the go more than two years ago, how Infiniti are managing to take the Emerg-e to the Goodwood Festival of Speed this month and put it up the Goodwood hillclimb. Which should be interesting.
Also on offer from Infiniti at Goodwood will be the Infiniti FX Vettel Edition – which will be driven at times by the F1 champion himself – and the Infiniti M35h hybrid, which will also tackle the hillclimb.
As we’ve said countless times, Infiniti need to position themselves as Lexus for the driver; a sporty take on Japanese bullet-proof build quality and luxury.
Going out to play in force at the 2012 Goodwood Festival of Speed is certainly a move in the right direction for Infiniti.
By Cars UK