Isuzu at the London motor show 2008

By Guy Bird and CAR reader reporter asp

Motor Shows

24 July 2008 09:51

Star of Isuzu’s compact island stand was the Rodeo LE Sport gunning for a slice of the lifestyle pick-up market.   What’s new on Isuzu’s London motor show stand?

Pick-up obsessed Isuzu showed both ends of the truck spectrum in London. A sub-£10k stripped-out 4x2 Single Cab 2.5-litre pick-up stood at one corner while the limited edition 163bhp 3.0-litre Rodeo LE Sport from £23,999 dominated centre stage. The latter vehicle’s de-vaned mesh front grille actually looks pretty smart. Less subtle are the 20-inch Project Kahn-esque wheels and twin ‘treadplate’ high chrome side steps. Inside, blue ambient lighting in the footwells and around the key, Alcantara-style ‘auto suede’ covering all pillars and the ceiling liner, plus leather on the seats and steering wheel lift the conventional interior well.    

The Sport model has a serious Pioneer stereo developed by world-renowned tuning expert Phil Baker with vibration and harshness issues factored in, 10GB of music storage space and DVD screens in the rear of the front head rests. It’s sound especially good playing Adamski’s ‘Killer’. 

Those wheels…on a pick-up?

Isuzu arrives late to the lifestyle pick-up party with a great value truck with loads of spec but questionable style.

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By Guy Bird and CAR reader reporter asp