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Jaguar & Land Rover – Record Sales

Wed, 06 Apr 2011 00:00:00 -0700

2011 Range Rover 4.4 Diesel - big sales jump

The phenomenon that is the rebirth of Jaguar and Land Rover under Tata’s wing continues, with record sales figures for March and a strong global performace – particularly by Land Rover.

Land Rover’s sales in March were the highest in the company’s history, with the 2011 Range Rover recording a remarkable 30% surge in sales. Which doesn’t surprise us one dot.

When we reviewed the 2011 Range Rover with the 4.4 diesel recently we concluded it now left almost nothing to be desired – and managed a real-world economy of over 25mpg.  And it’s half the price of anything you could really call competition.

But it wasn’t just the new Range Rover that performed for Land Rover. Freelander was up 18%, Range Rover Sport 12% and Discovery 15%. UK sales were up 63% to 11,400 – a record – and global sales up by 16%. A strong performance all round.

Jaguar performed well, but didn’t shine as much as Land Rover. Globally, sales for March were up 3%, with some markets recording big rises – China 6%, Korea 29%, Russia 70%, Germany 49% and Japan 34%.

Which does tend to suggest notable sales drops in some territories, although Jaguar fail to note which they are. Still, the XF is still growing and Jaguar say the introduction of a 3.0 litre V6 engine for the XJ in Chinese and Russian markets should boost sales – it could halve the list price.

It seems, despite the global economy, there is a growing demand for the products of JLR.

Well done them.


By Cars UK