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Jaguar XF show debut

Wed, 12 Sep 2007 00:00:00 -0700

By Ben Oliver

Motor Shows

12 September 2007 06:18

The Jaguar XF makes its debut - but haven't we seen it already?

You've already been treated to advance pictures and details of Jaguar's crucial new 5-series rival in CAR magazine and on CAR Online, but the troubled Midlands firm has chosen BMW, Mercedes and Audi's home motor show for the official launch of its new XF. A bold move, but a wise one; its bigger rivals - including Lexus - have little new in this sector at Frankfurt, leaving the XF to steal the headlines and - Jaguar hopes - some sales too.

We might have seen the pictures already but this is the first chance most have had to get close to the new XF, and in particular its interior with the rotary Jaguar Drive Selector. The XF is one of the highlights of the Frankfurt show and has drawn huge interest from the world's media on press day. The car was unveiled by outgoing managing director Bibi Boerio and design director Ian Callum. Both focused solely on the new car and made no mention of the firm's impending sale. Likely bidders will be gauging the public reaction to the XF carefully, and altering their bids accordingly. 


By Ben Oliver