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Jaguar unveils 'F-Type-inspired' driving shoes

Thu, 27 Feb 2014 00:00:00 -0800

HAVE YOU been hankering for a pair of shoes to perfectly match your new Jaguar F-Type? If so you’re in luck.

British sports and luxury car manufacturer Jaguar has announced the official launch of a new range of footwear, designed and created in collaboration with shoemaker Oliver Sweeney.

The new range of F-Type-inspired Jaguar by Oliver Sweeney ‘driving shoes’ will be available to buy at the Jaguar Land Rover stand at the Geneva International Motor Show next week.

For the bizarre tie-up, Jaguar Advanced Design Director Julian Thomson joined Oliver Sweeney’s Cobbler-In-Chief, Tim Cooper, at the shoemaker’s London studio to develop the new range.

Apparently the shoes take inspiration from materials used in the F-Type, but we have to assume the use of an aluminium shell was ruled out at an early stage.

There are combinations of carbon fibre print leathers and sandwich nubuck leathers, in red, navy and black - colours derived from the interior of the F-TYPE sports car.

Priced from £195 to £225, the launch collection features a men’s and ladies’ range of both lace-up and slip-on driving shoes.

In a wonderful helping of purest PR, Tim Cooper, Oliver Sweeney Cobbler-in-Chief, said: “For us, Jaguar encompasses perfection beyond just intuitively rewarding performance vehicles. Their sports cars deliver an instantly engaging driving experience, which our range of ‘Jaguar by Oliver Sweeney’ driver shoes perfectly complements.

“Designed using our Anatomical Last technology, the shoes are styled on a device that mimics as closely as possible the natural contours of the foot, and we have removed the shank to sustain extensive durability and flexibility. This ensures our shoes provide a real connection between the driver, the vehicle and the road.”

More information and the full footwear collection is available at https://shop.jaguar.co.uk/f-type-collection,www.oliversweeney.com and selected Oliver Sweeney stores.


By Press Association reporter