Jean-Claude Van Damme will sell you on Volvo Trucks

Our first instinct upon seeing this Volvo Trucks ad starring Jean-Claude Van Damme was to marvel, mouth slightly agape. Our second instinct was to write it up with as many crammed-in references to his 1990s oeuvre as possible. Really, though, we just don't want to give anything away. Click, watch and make up your own story. Or better yet, don't. The spot really does stand alone.

By Davey G. Johnson