Jeep adds Rocky Mountain models to lineup

On top of cash-back incentives and employee-pricing programs, Jeep is implementing another value play to lift sales with the introduction of Rocky Mountain Edition versions of the Patriot, the Liberty and the Grand Cherokee.

Included in the Rocky Mountain Edition are a sunroof, a 30-gigabyte UConnect stereo interface, a Boston Acoustics sound system, exclusive wheel finishes and Rocky Mountain Edition badges. According to Jeep, that's $2,300 worth of options at the discounted price of $1,595 if you check off the Rocky Mountain package on the order sheet.

The Rocky Mountain Edition Jeeps are available for order now and arrive at dealers at the end of March. Base price for the Rocky Mountain models is $19,765 for the Patriot, $25,355 for the Liberty and $32,825 for the Grand Cherokee.

By Jonathan Wong