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Lamborghini Aventador Roadster launches – at Miami Airport

Wed, 30 Jan 2013

Lamborghini has launched the new Aventador LP700-4 Roadster in the U.S. with an event at Miami International Airport.

The new Lamborghini Aventador LP 7004 Roadster was revealed back in December at the Los Angeles Auto Show as the perfect posing car for deep-pocketed residents of warmer climes. Which explains why Lamborghini has been busy giving the Aventador Roadster its proper North American launch in the sunshine State of Miami.

For some reason, Lamborghini decided that Miami International Airport was the place to introduce the Aventador Roadster to their U.S. customers, so Lamborghini rolled out 50 Lambos to parade down Collins Avenue en route to the airport.

At the Miami Airport, Lamborghini’s Mr Slick - Stephan Winkelmann – was on hand to introduce the Aventador Roadster and roll out five new roadsters to blat down the runway at 210mph, neatly showing local ‘businessmen’ that they could even outrun a passenger jet – if the need arose.

It seems a bit of an odd outing for the Aventador Roadster, and a slightly off location. Surely a track launch would have been more impressive, and we would have thought California a better location to roll out Lamborghini’s new flagship car?

Still, Stephan Winkelmann was happy with the outing. He said:

It has been a great pleasure to work with the Miami-Dade Aviation Department and South Beach teams on today’s amazing demonstrations.

I have never seen something similar at a Lamborghini event. The Aventador Roadster is our most exciting production car ever and I can think of no better place to celebrate its launch than here in Miami.

So there you have it. Florida’s wealthy now know they can buy a car that can out run anything – including a passenger jet – and still top up the tan.

Job done.

By Cars UK