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Lexus Fashion Workshop designers make car parts fashionable

Tue, 29 Nov 2011 00:00:00 -0800

Lexus is moving from the road to the runway with a new ad campaign set to appear in Vogue magazine. As part of the Lexus Fashion Workshop, the carmaker challenged four fashion designers to create wearable pieces using materials from a dismantled Lexus CT hybrid.

The challenge is "elevating the notion of recycling to an art form," according to Lexus, which says the CT hybrid is 90 percent recyclable.

Jewelry maker Eddie Borgo used valve lifters and crank bearings for his collection, while designer John Patrick created a trench, shorts and a clutch from floor mats and leather seat covers. Alejandro Ingelmo used armrest leather trim to invent his "Luna shoe."

The pieces will be highlighted in a six-page advertisement in the January issue of Vogue, and behind-the-scenes footage and interviews are available online. The collection will also be on display Dec. 1-2 at Art Basel Miami Beach.

By Julie Alvin