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MINI Coupe: The video adventure begins

Wed, 22 Jun 2011 00:00:00 -0700

MINI Coupe Adventure - if it's Wednesday, it must be Hong Kong

Well, it wouldn’t be MINI without a new video to promote the MINI Coupe.

Just days after we finally got the MINI Coupe sans camouflage – and with a gazillion photos to go with it – MINI are already on to the next step of the marketing buzz – the MINI Coupe video.

Actually, we had a choice fo two ways to go; either a pile of fairly dull bits in lowish resolution that came in without a soundtrack, or a buzzy little viral-aimed ‘MINI Coupe Adventure’. We decided the buzzy MINI Coupe Adventure was more fun; more in keeping with the spirit of the Coupe.

So we get the MINI Coupe blatting round the world looking for adventure in this under a minute-long clip titled ‘Another Day. Another Adventure’.

We see the MINI Coupe as it blats through a frozen landscape in Iceland on Tuesday, it’s party time in Rio de Janeiro on Sunday with fireworks in Hong Kong on Wednesday. And we have no doubt other days to cope in another MINI Coupe video – or two –  to follow.

And actually, we wonder if this video is a little prod at the Range Rover Evoque. Last year we had footage of a bunch of Evoques off round the world to strut their stuff in prototype camouflage. Could this be MINI gently taking the Michael? Got there first and we’re cooler and cheaper.


By Cars UK