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Mercedes AMG had its best ever year in 2013 – sales up 40 per cent in the UK

Mon, 03 Feb 2014 00:00:00 -0800

Record sales in 2013 for Mercedes AMG

AMG is becoming more and more important to Mercedes, not just in numbers sold but in the performance glow AMG versions of Mercedes cars cast across the whole range. And those numbers of AMG Mercedes sold reached new highs in 2013 with AMG reporting sales of 32,200, the biggest ever total from Mercedes performance division.

AMG’s three key markets – the UK, US and Germany – all posted record sales, but it was the UK that saw the biggest growth with sales up by 40 per cent (up 20 per cent ion the US and 10 per cent in Germany).

But even in cash-strapped mainland Europe AMG saw growth in 2013 along with growth in Japan, China, Canada, Russia and Brazil, with China reporting a sales increase of 25 per cent despite the latest AMG models not yet being available in China.

Much of the growth has come from the introduction of two new A-Class based models – the A 45 AMG and CLA 45 AMG – and the wider option of Mercedes 4MATIC 4WD (if the UK actually got 4WD on cars like the E 63 AMG maybe sales here would have been even higher).

2014 Looks like it will be even more impressive, with the GLA 45 AMG coming on stream, and strong demand for the new S 63 AMG will help too.

Tobias Moers, Chairman  of Mercedes-AMG, said:

We are looking back on the company’s strongest year ever.

This extraordinary growth has exceeded even our own expectations. It shows once again that with our “AMG Performance 50” growth strategy, we’re on the right track. It’s a strategy we will continue to build on.

Sales have also been helped by the growth of dedicated AMG centres around the world with 375 such centres now in operation and plans to open many more.

Founded in 1967 by Hans Werner Aufrecht and Erhard Melcher, AMG (Aufrecht Melcher Großaspach) now employs 1200 at its Affalterbach Plant with four divisions – AMG Cars, Sport Packages & Models,  AMG Performance Studio and Driving Academy & Motorsports – all contributing to AMG’s success.

By Cars UK