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Michelin Challenge Design competition celebrates 10 years

Thu, 24 Mar 2011 00:00:00 -0700

Michelin has released a short video documenting the last ten years of the Challenge Design competition.

With excepts from jury members Freeman Thomas, Director of Advanced Design at Ford; Victor Nacif, VP of Design at Nissan Design Europe; Geza Loczi, Director of Design at Volvo Monitoring Concept Center; Dave Marek, Advanced Design Director for Honda North America; Steward Reed, Chair of Transportation Design at ACCD; Frank Saucedo, Design Director of GM's Advanced Design Studio in California and Chris Chapman of BMW Designworks USA, the video outlines some of the 2700 entries Michelin has received since the competition's inception in 2002.

That year, the MCD display at the NAIAS in Detroit featured cars from European design houses. Since then, the themes evolved to include the French, Chinese, German and California design competitions (from 2003 to 2006) as well as the 2007 Sharing the Road competition; the 2008 Smaller, Safer, Better competition; the 2009 Brave and Bold contest and the 2010 Electrifying – Beautiful, Innovative and Radiant competition.

In January 2011, the Plus Ten: The Best is Yet to Come competition concluded, and the 2012 competition, themed City 2046: Art, Life and Ingenuity, began. 

Enter the 2012 competition by visiting the link below:
City 2046: Art, Life and Ingenuity


By Eric Gallina