Middlecott Sketchbattle Experiment contest pits auto designers against Detroit talent

Local creative and design talent from outside and inside the car industry will go head-to-head in a multi-round competition for the title of Sketchmaster in the Middlecott Sketchbattle Experiment (MSBE).

To be held at an underground afterparty for the Auto Show Charity Preview on 17 January at the Kunsthalle Museum in Detroit, the self-styled car design fight club will be attended by industry leaders, designers from Ford, GM, Chrysler, Toyota and Tier One suppliers.

Car enthusiasts, artists and designers from around the globe will also be present. Free entry to the event is given on presentation of a business card.

The winning designer will receive a trophy custom-built by automotive supplier QMC, which helped build the Ford GT as well as other cars for Ford, Jeep, Chrysler and GM.

Prizes for the runners up include copies of Autodesk Sketchbook Pro. All contestants will receive Spencer Nugent's ‘500sketches' ebook as well as copies of CARR magazine.

To find out more details, visit the Middlecott Sketchbattle Experiment website.

By Rufus Thompson