Mini Convertible boat makes waves at Boston regattaFri, 19 Oct 2012 00:00:00 -0700
Mini knows how to make splash. On April Fool's Day, it revealed the tongue-in-cheek Mini Yachtsman amphibious vehicle. Now Mini is riding on water again for the Head of Charles Regatta in Boston on Oct. 20-21.
The 6-hp Mini Convertible boat was built for Mini's annual Motor-Tober festivities, when the brand takes a month to celebrate its quirky, fun-loving image. It was dreamed up as Mini USA Eastern Region's idea of "Not Normal," the theme for this year's Motor-Tober.
"We challenged our regional staff and the dealers in their respective areas to identify 'Not Normal' ways to celebrate this Motor-Tober by engaging the Mini community and demonstrate why it's an exciting brand family to be part of," said Tom Salkowsky, marketing manager for Mini USA.
The Mini convertible boat will act as a support vessel for the Charles River race, from the Boston University Boathouse to Christian Herter Park. It will be operated by a member of the Regatta River control committee and monitor the safety of the rowers. Mini says that after the event, the public might see the convertible boat cruising up the Hudson or down the Potomac for other events.
By Jake Lingeman