Modern Vinyl: Ford rocks custom cladding for Mustang and F-150Wed, 02 Jun 2010 00:00:00 -0700
Looking to wrap your ride in a new identity? Ford is offering custom vinyl graphics for two of its spotlight vehicles--the Mustang and the F-150.
They graphics are available through www.fordcustomgraphics.com, and nearly 50 designs will be sold to visually enhance each of the Blue Oval icons.
The program launched on the Fiesta in November, and Ford expects to see it take off on the Mustang and the F-150, which are two of its most customized vehicles.
“You click on your vehicle and its exterior color, select the graphics you like, and then the Web site will show you exactly how the designs will look on your car or truck,” Jim Abraham, Ford's Licensed Accessories manager, said in a statement.
The program will expand across Ford's product line, and the Web site has spots for the Fusion, the Focus and the Taurus. The Fiesta has bubbles, arrows, dots, flowers and others as vinyl coverings.
Customizing a Fiesta hatch with orange flames, for example, costs $399.
The Ford F-150 will be one of the next vehicles to get custom vinyl graphics offered by the company.
The other vehicles will get graphics more in step with their character. Look for the F-150 to offer camouflage or diamond-plate aluminum appearances, while the sporty ‘Stang could wear stripes, flames or matte-black graphics (think SEMA).
The benefits of this program allow drivers to customize their cars for lower costs than special paint jobs. It also helps with re-sale: the buyer can simply take off the graphics. They are covered by a three-year 36,000-mile warranty.
By Greg Migliore