New Porsche Cayenne – the video presentation & justificationWed, 26 May 2010 00:00:00 -0700
Porsche Cayenne 2010 / 2011 presentation video below
So you’ve got a new car. That don’t impress me much. But actually, it should.
Which is probably why Porsche has sent us a video presentation of the new Porsche Cayenne, full of justifications and explanations rather than just a showcase of the goodies on offer. A way to silence – or at least address – the naysayers.
And there are still plenty who poo-poo the Porsche Cayenne, despite its undoubted abilities and its contribution to Porsche’s bottom line. Actually, without the Cayenne it’s doubtful Porsche would even be profitable.
So Porsche tells us how the world has been saying its products are pointless ever since Porsche launched in the face of the Great Depression in the 1930s. In fact, it even harks back to an earlier time when Ferdinand Porsche built the first ever petrol-electric hybrid.
There’s also a dose of ‘We were right’ about the original 911 Turbo, launched in the face of the oil crisis and three day week in the 1970s. It’s Porsche saying we have got it right with the Cayenne, just like we got it right in the past. German arrogance? No, just facts. And justifiable facts.
The Cayenne was a great car when it launched. I should know – I’ve driven one for five years. The new Cayenne seems to have addressed most of what was complained about on the original. It’s nimbler, it’s lighter, it’s quicker, it’s more economical and the inside’s a nicer place to be – and it has more room.
It still has looks only a mother could love, but then putting the words ‘Beautiful’ and ‘Porsche’ together has always been an oxymoron. Well, with a few exceptions. And Porsche has every right to point out just how right they’ve been.
In the nicest possible way, of course.
By Cars UK