Find or Sell any Parts for Your Vehicle in USA

Our five favorite Super Bowl XLVIII car commercials

Mon, 03 Feb 2014

Super Bowl XLVIII is in the books. The Seahawks are off jubilating. The Broncos are no doubt home to pick up some off-season junkyard-crawling advice from Denver's own Murilee Martin. Meanwhile, we've polled the crew here at Autoweek to choose the five best Super Bowl automotive ads. Scroll on, friends. Find out what we liked.



5. Toyota: Terry Crews and the Muppets

Toyota
Terry Crews is unsure about these Muppet antics.

Driving a Highlander, Terry Crews stops to help potential stranded motorists, winds up getting sucked into Muppet mayhem and emerges a changed man. That's really all there is to the ad. Kermit's kicker seals the deal.



4. Hyundai: Dad's Sixth Sense

Hyundai
Dad can't protect you from teenage girls. Hyundai can.

Not as brilliant last last year's “Team” advertisement, this year's spot is a nice, just-sentimental-enough clip that demonstrates a real feature of the new Hyundai Genesis. There's something to be said for precisely hitting your target. And when you do, it's a plus having The Dude there to narrate it.



3. Chrysler: America's Import

Chrysler
Well Abe says, "Where you want this sellin' done?"

In a song that once referenced occasional Autoweek contributor Eric Bloom and lent what's perhaps the definitive book on the 1980s independent music scene its title, Mark Vaughn's classmates the Minutemen declared, “Mr. Narrator! This is Bob Dylan to me!” Now Bob Dylan declares, “Let Germany brew your beer. Let Switzerland build your watch. Let Asia assemble your phone. We will build your car.”

Over images of amusement parks and Autobahn signs (Chrysler knows the Autobahn predated the freeway, ja?), the former Robert Zimmerman muses on America and automobiles. In the process, he stumbles upon this gem of a line: “You can search the world over for the finer things, but you won't find a match for the American road and the creatures that live on it.”



2. Maserati: Now We Strike

Maserati
Quvenzhan


By Autoweek Editors