Range Rover Evoque Convertible: Geneva 2012 UPDATED +VideoWed, 07 Mar 2012 00:00:00 -0800
Range Rover Evoque Convertible unveiled at Geneva
The Range Rover Evoque Convertible gets revealed – top down – at the Geneva Motor Show.
Yes, we understand why Land Rover has decided to chop the top off the Evoque to come up with the Range Rover Evoque Convertible. It’ll sell in Surrey and Cheshire and in Chigwell and Brentwood (since TOWIE Brentwood has become chav central). So there’s a market.
And from some angles we get it; the Evoque Convertible has an appeal. But perhaps the most striking part of the Evoque’s design is its roofline, and without it what you get is a box with a windscreen and Land Rover’s chavvy grill.
The normal Evoque has proven that you can charge premium prices if you get the styling right, the Evoque Convertible will be sold as a lifestyle statement. Whether it’s a statement you’ll want to make…
But Land Rover – very sensibly – is about selling cars, something they’re doing very well since Tata took the reins. And even if it upsets Land Rover purists, sales are the motivator. So, like it or not – and we really don’t think we do – the Evoque Convertible will probably sell well if it gets made.
We’ve managed to grab some extra photos of the Evoque Convertible, which are in the photo gallery below, including one with the canvas top up, so see what you think.
But we’ve decided the Range Rover Evoque Convertible is the Kate Moss of cars. It looks stunning with great lighting even with its top off, but you really wouldn’t want to wake up and find it in your life.
(13 photos – click any thumbnail for full gallery)
By Cars UK