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Relive Volvo's 'Emotion of Design' Google Hangout

Mon, 02 Dec 2013 00:00:00 -0800

If you missed out on Volvo's ‘Emotion of Design' Google Hangout, which was broadcast on Volvo's YouTube channel on 28 November, you can relive it here.

The Hangout, which featured Volvo's exterior design chief Maximilian Missoni, neuropsychologist Dr David Lewis and Wallpaper magazine's automotive correspondent Jonathan Bell, discussed the results of the Swedish carmaker's experiment to measure the emotional response to the Volvo Concept Coupé – among other things – using an electroencephalographic (EEG) machine.

Participants were asked to rate a series of images while wearing an EEG headset measuring brainwave activity, with results showing that car design and emotions were inexorably linked.


By Rufus Thompson