Scuola Polytecnica di Design Milan announces new Masters in Transportation DesignFri, 30 Jul 2004 00:00:00 -0700
As part of the 2004-2005 edition of the Masters course, students from all over the world will take part in the development of a new concept car for the prestigious Italian car maker, which is now part of the Audi Volkswagen Group.
The admission process has started, and students who wish to enrol in the Masters course are requested to send a detailed curriculum and portfolio of works. For further infomation and admission request: email@example.com
Established in Italy in 1954, the Scuola Politecnica di Design (SPD) was the first Italian School of Design. It was founded by Nino Di Salvatore, an artist belonging to the Movimento Arte Concreta. SPD trained thousands of designers from more than 40 different countries. For 50 years SPD has been designed around the human being: its aim is not simply to promote good design, but to focus on human centered design, neurophysiological and ergonomic factors - the relations between objects and spaces.
The 2003-2004 Masters in Transportation Design marked a new step in the association between the school and the Alfa Romeo Style Centre. The project that was presented in June 2004 involved students from France, Italy, Spain, Serbia, India, Mexico and South America, from Brazil to Venezuela.
The brief took as its starting point a reflection by Mario Favilla (from the Alfa Style Centre) on the 147, which is currently the only vehicle represented by the Milan-based brand in the crowded C sector. With the arrival of the new SUV, the Kamal, what future can be imagined for the 147? The road identified by Marco Bonetto, head of the Masters course, and the SPD students outlined a new car model more compact than the previous model and able to give an original interpretation of Alfa Romeo's characteristics and personality.
The students individually designed both exteriors and interiors, starting with an analysis of Alfa Romeo's history and moving on to the first sketches, modelling in Alias, and then the construction of physical models at 1:5 or 1:10 scale. The outcome of this work identified very different evolutions for the 147, from developing its sportiness by adopting models that are a take on racing cars with a central motor, to more city-based solutions.
Wladimir Lasbugues (France) took up the theme of the 2+2 seat coup?. His suggestion fits ideally into the roadster market by expressing sporting values alongside traditional ones. The car's lines are fluid, designed according to a dynamic line that runs all along the sides. The extended front is tapered towards the Alfa badge, the historic emblem of its past. The rear is cut like the prow of a boat. It is an aggressiveness that is underlined by the rear window, which is wedged like an eyebrow.
The Superleggera by Bruno Prata (France) goes in search of new style solutions. The general volume of the car doesn't vary - the rear cantilever is reduced by only 40mm. The main effort has been centred on finding continuity of line with a resulting fluidity in order to create harmony between the different parts of the car. This is because the car is an object in movement, all of whose sides we see in the space of a few seconds: the aggressive front that characterizes Alfa Romeo; the hollowed sides that make it sporty, and the rear outlined by the bumper that follows round the side towards the door.