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Superyacht Range Rover Design competition

Tue, 09 Sep 2008 00:00:00 -0700

Customization is not a new phenomenon for Range Rovers. The luxury off-road vehicles have been regularly outfitted by Overfinch and tuners such as Hartge, Kahn and Hamann - even including the odd six-wheel creation - since the vehicle's inception. But now there's a new era of customization.

Enter Edmiston & Company, a luxury yacht firm specializing in vessels of 30 meters and above, which has established itself as one of the preeminent 'full service' companies providing customers the opportunity to purchase, charter, manage and build their own vessels.

As the international yachting business expands, Edminston has decided to team up with Land Rover, organizing a competition to design the ultimate Range Rover - a 'land tender' for wealthy yacht owners.

The Edmiston Superyacht Range Rover Design competition called for designers to customize the Range Rover using the influences of superyacht design, with every design incorporating the Edmiston logo on the vehicle in some form. Seven of the world's top yacht designers took part and conceived a 'Sea Taxi'; a vehicle with teak cladding and an integrated tailgate bench (with built-in awning); and even a two-door convertible.

The designs, created by Bannenberg, Tim Heywood, Andrew Winch, Terrence Disdale, Ken Freivokh, Redman Whiteley Dixon and Martin Francis will be exhibited at the Edmiston Terrace of the Port Palace Hotel during the Monaco Yacht Show 2008, with the winning design being unveiled on 24 September, 2008.

All of the designs on display at the show will be available built to order. Perspective customers can place their order either on the spot or through rangerover@edmistoncompany.com. Delivery time for the bespoke luxury creations will range between three and six months, with prices ranging from €200,000 to €800,000.


By Eric Gallina