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Survey highlights increased consumer appetite for in-car technology

Tue, 22 Jul 2014 00:00:00 -0700

Spanish telecommunications firm Telefonica has issued its second annual report on connected car technologies. Its study looked at public expectations of in-car tech in the cars of today and tomorrow.

Participants were queried about such technologies as social media, telematics, on-board diagnostics and early warning systems, revealing that connected car tech was already influencing purchasing decisions.

Across all markets, safety, and diagnostics were chosen as the most important connected car systems, with an additional strong interest in usage-based insurance technologies. The survey also found that 80 percent of respondents expected their future car to offer the same standard of user experience as they get from their smartphone at home or at work.

The company commissioned research company YouGov to survey 5,012 adults, aged 18 or over that held a valid driver's license. Participants from Spain, Brazil, the USA, UK, and Germany were interviewed during January 2014. In addition, the report included insights from Kia, GM, Renault, Fiat, Volkswagen, Nissan, and Ford, plus internal staff from Telefonica.
An executive summary of the report is found at Telefonica's blog, and there are links to both this year's and the 2013 reports (in multiple languages).

Related artices:
Report: Connected Car Expo 2013

By Karl Smith