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Tag Heuer, McLaren team up for watch

Thu, 20 Jan 2011 00:00:00 -0800

What to get the McLaren lover who has everything? Perhaps a watch. But not just any timepiece--a Tag Heuer designed to channel the MP4-12C supercar.

The watch debuted this week at Tag Heuer's Mastering Speed Exhibition in Geneva, where it was displayed alongside the car.

The watch run will be limited to 1,000 pieces, and the same colors, material and design elements featured on the MP4-12C were integrated into the chronograph.

The car's carbon-fiber chassis inspired the carbon dial on the watch, McLaren said, and the Alcantara leather strap matches the MP4-12C's interior fabrics. The mechanics behind the watch face are visible through sapphire inserts on the dial.

In addition, the orange luminescent markers on the hands and the orange stitching on the bracelet reflect McLaren's signature race-car color.

The McLaren Formula One team and the Tag Heuer brand have had a sponsorship agreement since 1985. McLaren design director Frank Stephenson said he's always wanted to design a watch.

By Michelle Koueiter