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Third make-up-inspired Citroen DS3 revealed

Tue, 01 Jul 2014 00:00:00 -0700

THERE'S not a lot that the two disciplines of circuit racing and applying make-up have in common, but Citroen and Benefit decided to change all that ahead of this weekend's Silverstone Grand Prix.

The cheeky French car brand has introduced the third in its line-up of DS3 special edition models built using inspiration from the famous cosmetics label.

This new DS3 DSign Noire, inspired by a new eyeliner from Benefit, took part in a unique 'Fast & Fabulous' race against its two designer siblings at the home of British Formula One, where racers and beauty bloggers had to complete a lap of the track in the DSign Noire, the DSign by Benefit and the Dstyle by Benefit.

But in a funky twist unlikely to catch on in mainstream motorsport, in between each lap the teams had to take a pit stop to apply a layer of the make-up product that inspired the car they had just hopped out of.

The DS3 DSign Noire is based on the DSign by Benefit that went before it, and comes made-up with a long list of stylish details like 17-inch alloy wheels, 'sports' seas and a fishnet roof graphic, not to mention the mirrors and wheel centre caps finished in Benefit Orange.

Citroen affectionately describes the model as the 'little black dress of the car world', but there aren't many LBDs that come with air conditioning, US input port and an upgraded audio system.

Prices start from just under £15,000 and all three Benefit-inspired models can be ordered now.


By Press Association reporter