Toyota's Origami-inspired Geneva motor show standWed, 20 Feb 2013 00:00:00 -0800
Toyota will premiere its new, origami-inspired global stand design at the upcoming Geneva motor show.
The new design, dubbed ‘The Wave', is inspired by the traditional Japanese craft, previewed by this paper maquette. The stand will use curves to convey simplicity and "strength and vibrancy, and at the same time warmth and familiarity", according to Toyota. It's almost a shame the effect will be lost by parking a load of cars on its pure white floor.
We're told we can expect advanced 3D architecture, which Toyota hopes will attract more visitors to its latest offerings. The fresh design can be adapted to regional preferences, suggesting we'll be seeing variations of the stand for a few more shows yet.
Video: How DGT Architects created Renault's Paris show stand
By Rufus Thompson