Vauxhall Adam Rocks – it’s a butch Adam Cabrio CrossoverWed, 06 Feb 2013
The new Vauxhall Adam is about to spawn a cabrio crossover version based on the first official sketches of the Vauxhall Adam Rocks Concept.
But it seems Vauxhall are not content with just having a funky little urban runaround to flog, they want to get in on the butch mini urban crossover market too. Or that certainly appears to be the aim looking at Vauxhall’s latest Adam project – the Vauxhall Adam Rocks.
The Adam Rocks is a crossover take on the Adam City Car, with a raised ride height and wider stance and what appears to be bolt on plastic cladding – the usual trick to give a car a bit of faux off-road butchness.
Vauxhall Adam Photos >>
Not content with making the Adam Rocks more aggressive, Vauxhall has also fitted a cabrio roof – a sliding canvas one, just like you’ll find on the Fiat 500C or new Citroen DS3 Cabrio – for extra appeal, no doubt signalling the Adam Cabrio is also just round the corner.
Malcolm Ward, Vauxhall’s Lead Design Director, said of the Adam Rocks:
With even bolder design than any other ADAM, the ROCKS shows the vast potential for personalisation our stylish urban-chic newcomer offers. It combines the toughness of a crossover with the coolness of open air driving.
As a symbol for fashion-led, active drivers wanting to stand out from the crowd, ADAM ROCKS is just one possible answer to the question of how new development paths for this unique car could be forged.
Vauxhall are ramming home the Adam Rock’s butchness by comparing it to parkour athletes:
Agile parkour athletes, who move from one place to another, negotiating urban obstacles in between, were the inspiration for this sporty crossover concept.
But, daft PR gabble apart, the Adam Rocks could be a winner for Vauxhall. We look forward to seeing it in Geneva next month.
By Cars UK