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Video: How DGT Architects created Renault's Paris show stand

Mon, 29 Oct 2012 00:00:00 -0700

The creators of the Renault stand at this year's Paris motor show have released a video explaining how they created one of the most popular show stands in recent years.

The DGT Architects-designed Renault stand – named ‘The Bump' – was one of the stars of the show this year with its curves and lighting drawing praise and attracting admirers from across the event. 

A total of 388 large squashed light globes that softly glowed a variety of colors were hung from the ceiling and simulated the movements of waves as they illuminated the stand below.

To convey a sense of motion to the cars underneath, DGT used the movement of the lights and the creation of two hills. A number of soft ‘pebbles' also decorated the stand, which gave people a place to relax, chat and admire 'The Bump' from.

Renault design boss Laurens van der Acker said, "The two hills create a place to go to and have a panoramic view. From there you'll see the iconic Clio, three times in the iconic red color while on the other hill you'll find the white electric car Zoe. One side dedicated to Love and Passion and the other to Wisdom."


By Rufus Thompson