Video: Volvo designers offer an insight into inspirationFri, 12 Apr 2013
A film crew has visited Volvo's Gothenberg design studios to meet two of its design team and find out what makes them tick.
Exterior designer Peter Reuterberg and Interior designer Axel Ernstsson are filmed both in the classically Scandinavian studio and strolling in slow motion through a typically-Swedish snowy landscape. Ok, it may be a little cheesy, but it certainly rams home the company's nationality.
It's interesting to hear the two describe their obvious passion for what they do, but our favorite part has to be Reuterberg's slow-mo stroll alongside a rolling tire in the studio.
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By Rufus Thompson