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BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Commute times increasing

COMMUTING times are starting to creep up after falling back during the recession, a new study has shown. Research by the TUC union revealed that men in their early 40s spend longest getting to and from work, at an average of more than 67 minutes a day. Commute times for women peak in their late 20s at 54 minutes and then start to fall as they get older, said the report.

Dacia ‘Twingo’ planned as sub £5,000 entry-level Dacia

The current Ranault Twingo (pictured) looks set to live on as the new Dacia Twingo The new Renault Twingo – which shares its underpinnings with the next Smart – arrived at the Geneva Motor Show last week, and it looks an appealing and impressive city runaround. With 3-cylinder engines, rear wheel drive and decent looks, the Twingo looks to have a decent chance of making sensible sales this side of the Channel as the budget alternative to the next Smart Car, which will be basically the same under the skin. But those plans may go a bit awry if a report from Auto Bild is accurate, as Dacia appear to be preparing to take the current Twingo and turn it in to a budget offering for the Dacia range.