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What's New - January 2005

BMW 7 Series update Three years after its debut BMW has announced the mid-life revision of the 7 Series, due for launch in spring 2005. The update includes exterior styling enhancements, interior fine-tuning, dynamic developments and a range of new engines. From the front, there is a new headlamp and bumper design, changes to the kidney grilles and enhancement of the power dome on the hood to give the car a more powerful face.

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.

Happy birthday, Alfa: Party planned for June and you're invited

After launching a new Giulietta to celebrate its 100th anniversary, Alfa Romeo will continue the party June 26-27 with a huge rally for owners of its vehicles. The global gathering will be held in Alfa's hometown, Milan, Italy. More than 3,000 participants are expected to show up, and the festivities will include a rally through downtown Milan (filmed by helicopter), concerts and the presentation of a sculpture.