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Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

Insurance changes to make shopping around easier

DRIVERS renewing their car insurance could find it easier to shop around or haggle for a discount under new proposals set out by insurers. The Association of British Insurers (ABI) said it has written to the City regulator, suggesting that new minimum standards of information should be set across the market. The standards would mean that renewal documents for motor and home buildings and contents insurance would include the premium that the customer started the year paying alongside their renewal quote, so that they could be compared more easily.

KISKA opens new design studio

Austrian brand management and design company KISKA has moved its design studio into a modern new building in Salzburg, Austria, just a few meters from its former location. The new headquarters boasts state-of-the-art workstations and has been built to enable the firm to prepare for expansion and new challenges in the years to come. Designed by Hofbauer architects, the 4700m² building was built in just one and a half years.