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Volkswagen joins Global Rallycross with Foust and Speed
Thu, 06 Feb 2014The biggest splash at the 2014 Chicago Auto Show might have been made by Volkswagen on Thursday. The giant German automaker, along with Andretti Autosport, unveiled its 560-hp, all-wheel-drive Global Rallycross Beetle. GRC champion Tanner Foust will pilot the first car while ex-Formula One driver Scott Speed will helm the second.
New Hyundai i30: Look in to my eyes
Sun, 18 Mar 2012Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.
Lotus Elise S Cup R poised for US consumption
Tue, 12 Nov 2013Lotus can’t sell its road cars in North America anymore (dang safety regulations!), but that won’t stop them from sending some hardcore track vehicles here for the true enthusiasts. Enter the Lotus Elise S Cup R. The Cup R variant of the Elise sports a 1.8-liter four-cylinder engine, delivering 217 hp and 181 lb-ft of torque with help from a Magnuson R900 supercharger.