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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Is the Buick Riviera returning?

Is Buick's lusty Riviera poised for a comeback? Perhaps, and General Motors isn't shutting the door completely. GM moved to trademark the "Riviera" name on May 3, according to the United States Patent and Trademark Office.

W.W.J.D. (What Would Jay-Z Drive?)

Since Maybach got the axe last month, there has been a hole 6.2 meters long in the hearts of rappers and ball players everywhere. Florida rapper Rick Ross, whose label name is Maybach Music, may even have to find another marque to follow. Shawn Carter, aka Jay-Z, who recorded several songs singing the praises of Maybach, will have to find a new ride in which to be chauffeured.