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Mitsubishi Compact Crossover revealed
Thu, 29 Oct 2009The new Mitsubishi Compact Crossover Mitsubishi is working to re-align itself in the market place. It wants to be seen as a manufacturer of ‘environment-friendly passenger cars & crossovers’ instead of an SUV focused manufacturer. It sees cars like the i-MiEV, Colt, Lancer, Grandis and Outlander as the future, although it intends remaining in the ‘Authentic off-roader’ segment with cars like the Shogun.
Fitness-focused autonomous vehicle pedals to victory in Interior Motives Design Awards
Wed, 01 Oct 2014Earlier tonight, on the eve of the first Paris Motor Show press day, the world's top designers and automotive journalists assembled at L'Espace Clacquesin in Paris to witness sponsors Ford and Volkswagen announce the 2014 Interior Motives Student Design of the Year: ‘Life Cycle' by Jason Chen and Dirk Wan of the College for Creative Studies in Detroit, USA. Launched in January of this year and themed ‘Beyond Styling: a Design for Life', the competition asked students to create projects around three diverse but specific briefs: ‘Beyond Autonomous', which posed the question of what would happen if we were to combine the latest developments in computing and robotics with automobile design; ‘An Interior for Life', in which students were asked to focus on one feature or element of a car's interior and adapt it for dual use in a user's ordinary life; and ‘Pickup Truck of 2030', which challenged the young designers to extrapolate what the future might hold for this popular and versatile mode of transport. This year's contest attracted more than 200 entries from students based at 57 schools in 24 different countries.
Behind The Scenes: Hot Wheels Design Studio [w/Video]
Fri, 11 Oct 2013Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for. He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get. The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry. We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.