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Formula E HQ set for Donington

THE NEW global all-electric racing car series Formula E is to have its headquarters at England’s Donington Park circuit. Construction of the multi-million pound facility has started, with a view to making the facility the home of testing and development for the series’ battery-powered cars. There will be ‘state-of-the-art’ facilities for all 10 Formula E teams as well as workshops, offices and stores.

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

Renault Fluence ZE: Fluence is the UK’s cheapest electric car

Renault Fluence ZE - the cheapest electric car in the UK. For a reason. Renault – and its Japanese other self, Nissan – think electric cars are the future.