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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Chevy Volt to get 230-mpg rating for city fuel economy, General Motors says

General Motors expects that the Chevy Volt will get an EPA city fuel-economy rating of 230 mpg, and a combined fuel economy rating of triple digits, CEO Fritz Henderson said Tuesday. The ratings will be based on a new test that the EPA is developing for plug-in electric hybrids. The highway and combined figures were not announced.

'Transport poverty' rising - RAC

THE LEAST WELL-OFF families are slipping further into "transport poverty", according to an RAC Foundation survey. The poorest car-owning households spent at least 31% of their disposable incomes on buying and running a vehicle in 2012, the foundation said, up from 27% the year before. The figures, based on data obtained from the Office for National Statistics, showed that in 2012 the poorest families had a maximum weekly expenditure of £167, of which £51.40 went on a car.