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Opel and Auto Design and Styling magazine launch new sketch contest

Opel and Auto Design and Styling magazine have joined forces to launch the ‘Adam Seeks Eve' sketch competition. The competition, which is open to amateur and professional designers of all ages, asks participants to "sketch the ideal car partner for the Opel Adam." Designs can be a personalized Adam, a model inspired by it, or its next iteration. The winner will be awarded a free ticket to the AutoDesign Prague Automotive Design Conference and the AutoDesign Prague Workshop as well as being lent an Adam for a week.

Volkswagen Nils concept

Volkswagen will give its newest concept vehicle, named Nils, its public debut at the 2011 Frankfurt motor show. The single-seat electric concept vehicle, which has been designed to be economical and production feasible, features an aluminium space frame, wing doors and free-standing wheels. Though its inspiration may come from Formula 1, the styling has its origins at the Volkswagen Design Centre in Potsdam, Berlin.

Lexus takes Gen XY on a 'Dark Ride'

Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.