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Caterham off to China in 2012

Caterham Cars - China Bound It’s quite an eventful time for car-making minnows Caterham – keepers of the Colin Chapman Flame- with a takeover at Caterham  by Tony Fernades and Team Lotus only just complete, and now the news that Caterham are going to be selling cars in China from 2012. The takeover by Team Lotus has seen Caterham Cars’ profile on the international stage rise considerably as its logos appear on the Team Lotus F1 cars, which will do its prospects of selling Caterhams around the world no harm at all. Caterham has now signed an exclusive deal with Chinese importer Courtenay Trading International (CTI) who are aiming to appoint six retailers in key provinces of China over the next twelve months with a modest sales target of 50 cars in the first year.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Fiat challenges RCA students to design the 500 or Panda of 2020

Fiat is challenging Vehicle Design students at London's Royal College of Art to explore how the Fiat 500 and the Panda might look in 2020 in a new contest called ‘Two of a Kind'. 14 teams of four students from across all design disciplines are asked to design innovative exterior and interior proposals taking interactivity, digital interface, sustainability and global appeal in account, using the Fiat design language as a starting point. The Master's students will be supported by six lectures at the RCA from some of the carmaker's top designers, such as head of design (Europe, Middle East and Asia regions) Roberto Giolito and head of global design Lorenzo Ramaciotti.