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Commentary: Victoria Beckham appointed Creative Design Executive at Range Rover

On hearing that Victoria Beckham (aka Posh Spice) had become Range Rover's Creative Design Executive last week, initial reaction was to check the date – was it April 1st? Apparently Land Rover wasn't fooling anybody, instead sending shockwaves through the automotive industry with the announcement, made at the unveiling of the Evoque at Kensington Palace, London. Celebrity brand tie-ups are nothing new – Justin Timberlake is currently the Audi A1's brand ambassador – yet the implication is that Beckham's involvement with Range Rover will go much further.

Aston Martin in talks with Mercedes to build SUV

The Lagonda SUV is looking more likely as AML talk to Mercedes The Aston Martin tie-up with Daimler’s AMG to produce new engines for Aston Martin was always likely to be just the tip of the iceberg of co-operation between the 3-pointed star and Gaydon. That’s because it’s not just new engines that Aston Martin needs, but new platforms too to replace its one and only ageing platform. And the first candidate for platform donation from Mercedes was always likely to be an SUV platform to build a Lagonda SUV on.

BMW to build front-drive sedan

BMW boss Norbert Reithofer has surefire plans for a new front-wheel-drive entry-level sedan, falling in just below the existing 3-series sedan. The new four-door, known internally at BMW's Munich-based headquarters under the working title NES (New Entry-level Sedan), forms part of a new range of front-wheel-drive models set to join the BMW lineup in the near future. “The NES is integral to our growth plans,” a BMW insider source revealed.